Programmatic SEO w/ Zapier’s Former Lead SEO

Show Notes:00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?22:44: What does an ideal programmatic deployment strategy look like?26:34: What are the common mistakes in implementing programmatic?34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?38:14: What are your thoughts on using AI for those pages versus having a human in the loop?44:30: Can you share any great examples of successful programmatic SEO?45:39: Final tips, tricks, and insights from Matt Bowers48:20: How to connect with Matt Bowers Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing