Programmatic Under the Microscope: Trends in omnichannel

The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising.In this episode, we're joined by Daniel Clayman, GM Northern Europe, Xandr and Charlie Glyn, Ad Technology Lead, Channel 4 to discuss what role programmatic advertising will play in brands’ omnichannel strategies in 2022.The frank and forthright discussion covers topics ranging from he biggest challenges around activation and measurement of omnichannel programmatic advertising to how relationships between advertisers, agencies and tech platforms need to evolve in 2022 to deliver this most effectively.