Progress in Coffee Bean Harvest Impacting Supply and Demand

Arabica green coffee beans dropped to their lowest price in seven years in 2013, states Dana LaMendola, Beverages Industry Analyst at Euromonitor. Arabica coffee beans are usually harvested in a two year cycle, with one year yielding a much larger crop than the other. Considerable progress has been made to streamline the process and in 2013 the harvest was larger than anticipated, meaning supply outweighed demand, and many coffee companies were forced to cut product prices. As a result, in 2014 Arabica beans may replace the lower-priced Robusta beans in lower-grade coffee products.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.