Progressive Brings Brand to College Football | Colorado Buffaloes Football News

Progressive Insurance is making a big splash in college football, locking up multiyear deals with 13 schools—including Colorado—to slap their logos on field sidelines and yard lines starting in 2026. This bold move taps into the athletic departments’ hunger for new revenue as NIL and revenue-sharing reshape college sports. For fans, it means seeing Progressive branding at games like Colorado’s Sept. 12 showdown against Weber State—another sign corporate partnerships are becoming front and center in the college game. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/d95a8394381eba43