Progressive Brings New Era to The Blue | Boise News

Boise State’s iconic “The Blue” field is getting a major upgrade with a new sponsorship from Progressive Insurance, debuting in the 2026 season with the logo prominently displayed at midfield. This partnership brings fresh revenue for the athletic department and enhances fan experiences through digital signage, video boards, and social media. Celebrating the 40th anniversary of “The Blue,” the stadium will honor legends like Ashton Jeanty and Kellen Moore with special yard line markers and an 11-foot bronze statue of Moore outside the stadium. Alongside the move to the Pac-12, fans will also see the new conference logo on the field. Albertsons Stadium gets a luxury makeover with a new North End Zone and LED ribbon boards. The Broncos kick off their 2026 campaign against Oregon before hosting Memphis on Sept. 12 — blending tradition with innovation for a bold new era. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b7219293ef01d2ae