Project Management for Church Communications: Build Systems That Create Margin

Communications is where vision meets execution. And without a system, things get chaotic fast.In this episode of the Brentwood Baptist Leadership Podcast, we walk through the project management stack that helps our communications team serve nine campuses with clarity, consistency, and healthy margin.We break down our full process, from a single intake form called the Commreq to project build-outs in ClickUp, tiering projects by priority, setting realistic lead times, and creating visibility with a marketing grid. Whether you are a one-person communications team or leading a larger staff, this conversation will help you build a system that supports people instead of burning them out.In this episode, you’ll learn:Why a single intake point reduces chaos and missed detailsWhat a Commreq is and why it becomes the single source of truthThe non-negotiables ministries need before promotion starts, including dates, location, and registrationHow to set and communicate realistic lead timesA tier system for deciding what gets the most supportHow to handle late requests without creating burnoutWhy deadlines are a leadership culture issue, not just a communications issueHow time estimates help teams protect margin and stay humanClickUpPaperform, Jotform, Google Forms, Microsoft Forms (intake form options)Project tiering (A–F)Marketing grid and visibility dashboardsMeet the GuestsDillon Sherlock – Associate Communications Director at Brentwood Baptist ChurchMadi Wuebben – Promotions Director at Brentwood Baptist ChurchResources MentionedClickUpPaperform, Jotform, Google Forms, Microsoft Forms (intake form options)Project tiering (A–F)Marketing grid and visibility dashboardsRegister for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together. Learn more at elevatechurchconference.com