Project Spotlight: Killabears with Founder & CEO Ben Cohen

Sam (Director of Research, PROOF) chats with Killabears Founder & CEO Ben Cohen about PFPs, NFT communities, and royalties. They discuss the history and the 10-year vision for Killabears, and lessons learned along the way. Finally, the two talk about building a PFP NFT brand in the current NFT landscape.  Follow Ben on Twitter | https://twitter.com/mr_benft  Follow Killabears on Twitter | https://twitter.com/killabearsnft  _________ Stay connected with PROOF: Sam (NFTstatistics) on Twitter | http://twitter.com/punk9059 Check out PROOF Daily Countdown on YouTube | https://youtube.com/playlist?list=PLsvBBjkB4w7b1rL4uzAqM894nzYxDc2-1  Turn Notifications on for Proof Podcasts on Twitter | http://twitter.com/proofpodcasts  __________ 00:00 Intro 02:11 Long-Term Viability for PFPs 05:31 Killabears -History -Animation -Target Market 13:41 Accessibility 15:21 10-Year Vision for Killabears 17:05 Ben’s Intro to Web3 22:40 Marketing & Building the “Next Marvel Universe” 27:09 Lessons Learned So Far 29:26 Community Interactions 33:40 Royalties 38:08 Open Editions 44:07 Building a Brand