Projects Also Get Old

In this episode, Ricardo explains that projects age not only over time but also when they lose energy, relevance, and purpose. Many continue to be taken for granted, even as markets, technology, and priorities change. He warns that past investments do not justify continuing, as they do not guarantee future value. Signs of aging include a lack of clarity about the purpose, low team motivation, and decisions based on outdated assumptions. Reviewing or even ending a project is not a failure, but demonstrates leadership. Maintaining “zombie” projects consumes valuable resources. Therefore, leaders must continually assess whether the project remains viable, delivers value, and aligns with current realities. Listen to the podcast to learn more!