Prologue 3: The Story of fitDEGREE: Dan Berger's Version

What We Cover In This Episode: Dan's inception story as one of the founders of fitDEGREE [1:23] The pivots and the struggles they've experienced from changing markets since beginning [7:16] Why hosting a cultivation and feedback culture is key for the company [9:58] How and where Dan brings value into fitDEGREE when onboarding new customers [10:53] The way Dan was able to find his own path, and what he provides clients and the team of fitDEGREE today [15:34] His best advice to other studio owners on where to start if looking to do something similar [18:16] Why he says he was actually lucky that fitDEGREE didn't need a salesperson when the company first started [20:16] Quotes: "Our 'North Star' as we like to call it, or the direction we always want to move in, is keeping social and community at the forefront." [5:13] "I was very, very good at communicating with people on a very personal level." [11:15] "When you try and sell somebody something, if they don't feel any type of personal connection to you, they will say, they'll get back to you, they're not really feeling it at this time, or it just doesn't make sense for them." [11:31] "Get that valuable feedback out of them, and [find out] what they really like about you and what they really didn't like." [12:07] "The way our clients interact with us tells me that we are doing the right thing. We are doing things the right way, and that they are as happy to be our clients as we are happy to have them as our clients." [23:41] Links & Resources Mentioned: [email protected] Triangle Selling: Sales Fundamentals to Fuel Growth by Hilmon Sorey