Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media) - TSI11.8

Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage. One of the best aspects of social media tools is that they open up the lines of communication far beyond your own individual circle of influence. By using the various tools, you can reach not only your clients and prospects, but also industry thought leaders and members of the media. After all, one of the top reasons attendees come to shows is to discover new ideas or solutions – give them a