Promoting and Showcasing Your Students on Social Media with Khristen Massic

Khristen Massic www.khristenmassic.com @khristenmassic Let’s face it, you need to feature your CTE program. Your program is not naturally getting featured on the internet or social media. In my school district, sports dominate school websites and social media. Every once in a while, there will be an academic feature, but I rarely see something about CTE. Why is this? Your school social media manager is always looking for content. I’m in a group right now with over 350 school social media managers across the United States. The group admin asked what was the biggest challenge we were facing and over 50% said it was getting content. So, from a school social media manager’s perspective, sports stories are easy content. The events happen often, so if they have nothing else, that’s what gets posted. This needs to change! The majority of our programs and students are not getting seen or featured. Many parents in our communities don’t even know we exist. Have you heard of the Rule of 7? It’s a marketing term that says that someone will need to see or hear about your “offer” seven times before they’ll buy. Some are saying now that it can take up to 10 views for an ad to become a conversion. That means we need to be getting our programs out in the digital space more than ever. But, when you’re already busy prepping and teaching classes, social media can seem like one more thing. One more thing that looks like a lot of work and time that you don’t have. Read more here