Promotional Campaigns: Traditional vs. Digital Media

In this episode, we discuss how promotional campaigns in the music industry have evolved from traditional media to digital media. Together with music marketing professional Thi Nguyen, we talk about the changing role of radio, television, live events, TikTok, streaming platforms, and social media in artist promotion. Drawing from his experiences at Topnotch/Universal and Warner/Atlantic, artist management, and campaigns with artists such as Nelg, SBMG and Kaya Imani, Thi shares insights into what makes a successful music campaign today and how the industry continues to evolve.