EPISODE · Dec 1, 2025 · 8 MIN
Promotional pricing and why it makes us feel good?
from Breakfast Business with Joe Lynam
Today is Cyber Monday, one of the biggest dates in the retail calendar in the heart of the festive season, which presents an exciting opportunity for businesses to lure in new customers with the right kind of sales and promotions. But how should business leaders know what kinds of promotions work best? And what are the pitfalls they should be hoping to avoid? All to discuss with Jenny Millar CEO of Untapped Pricing.
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Promotional pricing and why it makes us feel good?
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