EPISODE · Aug 28, 2024 · 52 MIN
Prompt Engineering for Marketers & Analysts with Mike Taylor
from Measure Up · host Jim Gianoglio, Simon Poulton
Mike Taylor, co-author of Prompt Engineering for Generative AI and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like.Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning, code generation, and more.▶️ Watch on YouTubeLinks from the show: Ep. 2 with Mike - Marketing Memetics & Measurement Prompt Engineering for Generative AI [book] Cursor (AI code editor)00:00 Introduction and Casual Banter01:16 Speed Reading and Da Vinci Jokes02:52 Introducing the Guest: A Modern Day Da Vinci05:19 Diving into Prompt Engineering08:35 Generative AI in Analytics and Marketing14:37 Practical Applications and Challenges18:38 Prompt Engineering Tips and Tricks24:54 Crafting Effective Prompts for Social Media25:37 The Value of Prompt Engineering in Automation26:39 Exploring Prompt Marketplaces and Tool Use27:51 Automating Prompt Creation and Its Implications29:28 The Future of Prompt Engineering as a Skill32:50 Applications of AI in Copywriting and Image Generation34:58 AI in Data Extraction and Analytics45:12 Leveraging AI for Industry Insights and Efficiency48:45 Conclusion and Book Pitch
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Prompt Engineering for Marketers & Analysts with Mike Taylor
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