Prompt Me Like One of Your Search Terms with Guest: Doug Austin

It’s live: our 2026 State of the Industry episode with Doug Austin.If GenAI is “transformative,” why does adoption still look like a secret hobby?Because the problem isn’t the robot. It’s the fact that half our workflows exist as oral tradition.In this episode, we get specific about:The adoption gap—and what it’s really exposingGovernance as the true gatekeeper (who owns the risk, who approves, who verifies)Incentives: why some sectors sprint and others clutch their pearlsDefensibility: validation methods that hold up when someone asks, “prove it”And yes: we talk about prompts—work product, strategy, and the upcoming disputes that will feel very familiar to anyone who has lived through search term negotiations.