Promuovere la mobilità leggera con la gamification

from Città by Future4Cities · host Will Media - Future4Cities

Una mobilità più sostenibile passa anche dal cambiamento delle nostre abitudini individuali. Nato a Palermo, dal 2017 il progetto MUV (Mobility Urban Values) ha coinvolto oltre 10mila cittadini di 8 città europee in un grande esperimento di promozione della mobilità leggera, incoraggiandoli a scegliere bici e mezzi pubblici grazie a un’esperienza di gioco.Paolo Bovio ha intervistato con Domenico Schillaci, co-fondatore del design lab PUSH e CEO di MUV B Corp.Ascolta gli altri podcast di Will: https://shor.by/tAZV Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Apr 11, 2022

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