Pronouns and Persuasion: The Hidden Power of 'You' and 'We'

In this week's episode, ASMSA Executive Director Corey Alderdice explores the profound impact of pronoun choice on how messages are perceived, particularly in adversarial contexts. Drawing from recent research by Mohamed Hussein and Zakary Tormala, Alderdice discusses how using "you" versus "we" can significantly alter perceptions of receptiveness and influence outcomes in conversations, debates, and feedback. Tune in to discover how something as simple as a pronoun can make your communication more effective and foster better understanding in any interaction.For additional thoughts from Corey, visit coreyalderdice.com.You can also follow him on Twitter/X, LinkedIn, BlueSky, YouTube, Instagram, and Threads.