Properties Aren't Bought by Investors…They're Sold by Sellers

As real estate investors growing a portfolio, our perspective on the world is that we BUY properties.  But really, it would be more accurate to say that Sellers SELL properties.  Why?  Because there's no transaction unless the Seller would prefer to trade what they currently have (a property and situation) for something different that they would consider "better."  In this episode, Jeff explains that when we reorient our perspective to appreciate that properties aren't actually bought, but rather sold, it helps us see that the game we are really playing in our acquisition efforts is the game of Seller Relations—the process of gaining empathy to facilitate a conversation in which the Seller can clarify exactly what they would be willing to trade their current property and situation for.  When we successfully navigate Seller Relations, we get Sellers to say "yes" to our proposals.