Property Marketing Expert: Social Media Secrets & The 5 Viral Video Hooks | Ep 40: Christie Kirwan

Struggling to attract investors, source property deals, or grow your property business through social media? You’re not alone!Many property developers, investors, and deal sourcers know they need to market themselves online but aren’t sure where to start, or why their current efforts aren’t working.In this episode, we sit down with Christie Kirwan, founder of Ocho The Agency, to uncover the marketing strategies that actually drive results.She shares the 3 essential content pillars every property professional should focus on: educational content to build authority, service-based content to showcase what you offer, and value-driven content to keep your audience engaged.We also cover 5 viral content hooks to grab attention and grow your audience, along with the biggest mistakes property professionals make when it comes to social media marketing.If you’re struggling to create a strategy, you’ll learn how to map out your content based on short, medium, and long-term goals.We also discuss the best platforms to use, the most effective scheduling and editing tools, and how to stay consistent without running out of ideas.Personal branding vs. business branding is another big topic, should you focus on building your own name, or is it better to market under a company brand? Christie shares her insights on what works best depending on your business model.Whether you're new to property investment, a deal sourcer looking for investor clients, or an experienced developer aiming to scale, this episode will help you attract investors, build credibility, and convert leads into deals through effective social media marketing.Contact Christie:https://instagram.com/ochotheagency/https://linkedin.com/in/christiekirwan/Property Developer Show:https://instagram.com/propertydevelopershow/https://tiktok.com/@propertydevelopershowhttps://linkedin.com/company/property-developer-show/https://facebook.com/propertydevelopershowJoin us live at the Property Developer Show as we tour different cities across the UK in 2025!Don’t miss out on this incredible opportunity to connect, learn, and grow within the property development community.Register for your FREE tickets now: https://www.propertydevelopershow.co.ukChapters:00:00 - Coming up01:28 - Meet Christie Kirwan: marketing expert02:00 - Common property marketing mistakes to avoid02:55 - Creating a winning marketing strategy & action plan03:13 - How to identify the right content & delivery strategy06:51 - Crafting content that works: what’s the secret?09:06 - Staying consistent & fresh with your content10:15 - The biggest social media mistakes in property marketing11:21 - Top content ideas that actually perform14:39 - Personal brand vs. business brand: which is best?17:28 - Content ideas when you have no properties yet19:28 - Best software & apps for content creation & scheduling21:15 - Building consistency in your marketing schedule24:18 - LinkedIn secrets: how to leverage the platform26:50 - Viral posts31:21 - Managing multiple clients' content delivery33:58 - How to keep up with marketing trends37:48 - Creating high-quality content every time39:43 - 5 viral hooks you need to know40:35 - Overcoming the fear of going face-to-camera44:44 - First steps in your marketing strategy46:40 - Where to find Christie Kirwan & connectStay connected with the latest property development news and join our WhatsApp channel today for exclusive updates and community insights: https://whatsapp.com/channel/0029Vb53ixnEwEjvXqa2kV1S