Prophia Co-Founder & CEO Cameron Steele: How to Thrive on Complexity

Anyone who’s involved in commercial real estate knows that it’s a big industry with an even bigger data problem. Fortunately, Cameron Steele and his startup Prophia are working to solve that problem. Even though Cameron hasn’t spent much time in the real industry, he’s built software to access and structure critical data, helping those who work in real estate and ultimately helping to lower real estate prices. Cameron joined the Midstage Startup Momentum Podcast with Roland Siebelink this week to talk about how and why Prophia is making a difference. The need to build trust and prove your value proposition with potential customers. The best way to acquire domain knowledge when you come from outside a particular industry. The advantages of coming from the outside of an industry when it comes to solving problems. Why, as a software company, Prophia thrives on complexity. The importance of talking to customers in a language they understand. How Prophia strives to attract customers without a strong brand within the industry.