Proposition Part 2: Your Product Might Be Costing You More Than You Think

In this solo summer episode, Alan O’Neill dives deep into the “Product” leg of the 3-Legged Stool — part of Step 6 of the 7 Steps to Profit.He shares hard-earned lessons on product strategy, including category design, pricing architecture, flagships, and innovation.A must-listen for any business that’s looking to clean up its offer, differentiate with intent, and drive higher margin.