Proposition Part 3: Why People Are Your Real USP

In Part 3 of our August series on Proposition, Alan O’Neill explores why people are the most powerful leg of your 3-legged stool (Product, People, Place).Discover:The story of “Johnny the Bagger” — and why customers queued just to see him.How empathy and consistency keep customers loyal, even when competitors are closer or cheaper.The 3 Cs framework for customer interactions: Connect, Consult, Conclude.Four leadership levers: Recruitment, Training, Communication, Wellbeing.Because products can be copied. People cannot.Listen now and re-think how people shape your USP.