Proposition: The Forgotten Leg of the Stool

What this episode covers

Product. People. Place. Your customers judge you on all three. In this episode of Boardroom Insights, Alan O’Neill explores the often-overlooked power of place in shaping your proposition. From Paco Underhill’s Why We Buy to real-world stories of hotels, websites, and supply chains, you’ll walk away with a practical checklist to differentiate your business.

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Frequently Asked Questions

How long is this episode of Boardroom Insights with Dr. Alan O'Neill?

This episode is 18 minutes long.

When was this Boardroom Insights with Dr. Alan O'Neill episode published?

This episode was published on August 28, 2025.

What is this episode about?

Product. People. Place. Your customers judge you on all three. In this episode of Boardroom Insights, Alan O’Neill explores the often-overlooked power of place in shaping your proposition. From Paco Underhill’s Why We Buy to real-world stories of...

Can I download this Boardroom Insights with Dr. Alan O'Neill episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.