PropTech That Disappears: Victoria Lambden on Integration, Friction and Flow

Estate agents don’t need more tech, they need less friction. In this episode, Simon is joined by Victoria Lambden, Business Development Lead at GlueDog (and a former estate agent who’s lived the spreadsheet-and-duplicate-data nightmare). Together they unpack why so many agencies keep adding tools… yet don’t see the output improve, and how the real unlock is integration. You’ll hear Victoria’s “traffic light” way of spotting bottlenecks, why integration is finally shifting from “nice-to-have” to non-negotiable, and what proptech should feel like when it’s working properly: it disappears into the background. They also get into: ✅ PropTech overload (and how to audit your stack without losing the plot) ✅ Why teams use less than 50% of their CRM ✅ Training, adoption, morale, and the human side of tech change ✅ AI in agency: brilliant assistant, terrible replacement agent If you’re still typing the same address 16 times into 4 systems, this is a must listen.