Prorrogação #2: Naming Rights

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Eduardo Esteves e Thiago Petrocchi analisam os prós e contras de se investir em naming rights no Brasil. Os profissionais debatem o tema a partir de cases do mercado global e nacional, além de discorrer sobre situações polêmicas, como o veto da Globo ao não citar corretamente os nomes dos estádios e torneios que possuem empresas parceiras.

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Prorrogação #2: Naming Rights

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This episode is 28 minutes long.

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This episode was published on November 23, 2016.

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