Prospect Anonymity, Intent Data, and Social Selling

Johan Abadie, Chief Marketing Officer at Processmaker, knows the importance of self-service in B2B sales through free trials and demos. In 2024, he's experimenting with social selling, refining intent data for better timing, and addressing the trend of prospects anonymizing until they're ready to engage.About the Pioneer > 00:21Biggest Challenge > 02:27Looking Forward > 04:24100 Pennies > 10:39Final Thoughts > 16:00View the 100 Pennies Game: Click Here!Follow Johan Abadie on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerMulti-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies. Strategic thinker with strong analytical skills. Excel at implementing data-driven solutions to solve complex problems and beat expectations. Solid history of building scalable sales and marketing operations and implementing strategic partnerships to grow revenues while maintaining low customer attrition, and creating new opportunities while maximizing operational efficiencies. Effective communicator capable of translating complex concepts and technologies to non-technical audiences.