Protecting and Securing Your Badass Brand

In this episode, Kristin gets steps into the wild world of privacy and security. Kristin interviews Dennis Dayman, Privacy and Security Expert and Maropost CPO. Kristin and Dennis cover the important tips you need to know to protect your business and brand. Listen to this episode to ensure your company information and client trust is protected.TIME-STAMPED SHOW NOTES:[00:58] Today’s topic: Privacy and Security - Special Guest Introduction: Dennis Dayman[01:57] Tell us more about you.[06:18] Dennis’ involvement championing females by supporting Pioneers in Skirts - social impact documentary that aims to advocate the conversations about women in the workplace.[12:20] With all of the new data laws popping up across the globe, how can a small business set themselves up to protect their customers and themselves?[15:30] Privacy by Design[16:14] Would you do to your grandma what you do to a client? Build in a privacy by design process and a privacy impact assessment.[18:03] When should privacy become important for a business?[21:45] Is there a difference between anti-spam laws and privacy laws?[25:00] What to do about Can Spam?[26:50] When will the US enact data regulation similar to GDPR?[30:38] Security session - how does a small business protect themselves and their client from data theft?[31:50] Can a hacker steal information from a Point of Sale Service virtually?[33:30] Get your passwords out of an excel sheet![33:48] Why should marketers care about protecting their domain/email from phishing attacks or other threats? How can they go about doing this?[38:40] Phishing is a real concern. Do small businesses need security training like big companies?[42:40] The iOS14, impact on remarketing, and protecting yourself from third party app tracking[45:23] The future of live events - what privacy concerns will businesses face by asking event attendees for proof of vaccination?[50:57] How do you protect a remote team from security threats?[54:00] Hacks and Facts Lightning Round[57:30] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.PLATFORMS MENTIONED IN TODAY’S EPISODE:EloquaTunnelBearLEAVE SOME FEEDBACK:What should we talk about next? Please let us know by emailing [email protected] you enjoy this episode? If so, please leave a short review.CONNECT:@marketlikeabadassContact us: [email protected] our podcast on Apple or Spotify!