Protecting Creator Ownership in the Era of GenAI and Web3 with Jordan Bayne

Join Jordan Bayne, Founder of The Squad, the Film3™ brand, and Co-founder of enGEN3, for a radical re-evaluation of how intellectual property operates in an automated world. An acclaimed filmmaker whose Oscar-contender short The Sea Is All I Know starred Melissa Leo and screened at Cannes, Jordan has spent her career on the bleeding edge of narrative expression. Today, as Head of GenAI + Web3 for Goldfinch, she is tackling the ultimate creative crisis: the exploitation of IP by generative models. In this episode, we explore how the trademarked Film3™ movement uses Web3 guardrails and decentralized networks to turn passive audiences into active IP co-owners, creating a massive defensive wall for creators against corporate AI exploitation.🎯 Insights You’ll Learn:The IP Sovereignty Crisis: How generative AI tools are mining legacy creative works without consent, and what filmmakers must do to legally lock down their intellectual property.Defining Participatory IP: Moving away from top-down media distribution toward transparent, community-owned story worlds powered by on-chain smart contracts.The Film3™ Blueprint: How Jordan's flagship brand, The Squad, is establishing a new industry standard that bridges independent filmmaking with Web3 infrastructure.The enGEN3 Control Plane: How enGEN3 is constructing production tools that let artists responsibly integrate GenAI into their pipelines while maintaining full provenance over their training data.Lessons from MetaCannes: Key takeaways from launching the MetaCannes Film3™ Festival and hosting the Film3™ OG Podcast on building real audience utility.From Cannes to Crypto: How Jordan’s background as an elite, festival-decorated director informs her view on data rights, artistic autonomy, and indie film financing.The New Entertainment Stack: Why combining advanced generative video tools with blockchain ledger systems is the only way independent cinema survives the corporate tech monopoly.🌍 Why This Matters:In 2026, the entertainment industry is caught in a massive structural shift. Generative AI tools can spin up cinematic visuals in seconds, but they threaten to turn human artistry into a commoditized data set. Jordan Bayne argues that the traditional Hollywood model—where creators sign away their life’s work to centralized gatekeepers—is fundamentally defenseless in this new environment. Through Film3™ and enGEN3, Jordan is delivering a new social and financial contract for media. By locking creative assets into secure, decentralized ledgers and embedding clear ownership rules directly into the code, she is helping independent creators protect their work, fund their visions globally, and co-own their universes alongside their communities.👤 Expert Background:Founder & CEO of The Squad and the Film3™ brand, the definitive ecosystem shaping the future of decentralized cinema.Co-Founder of enGEN3, a pioneering platform optimizing the safe convergence of AI execution, data provenance, and Web3 assets.Head of GenAI + Web3 at Goldfinch, leading strategic web3 media investments and technical integrations for the prominent UK entertainment firm.Award-Winning Filmmaker & Director whose critically acclaimed work has screened at Cannes, Palm Springs, and major global festivals.Pioneering Industry Voice who created the MetaCannes Film3™ Festival and hosts the influential Film3™ OG Podcast.🎙️ Hosted by Gary Fowler, CEO of GSD Venture Studios — global AI entrepreneur, investor, and innovation leader spotlighting founders navigating the realities of building in the AI era.💡 Perfect For:Independent filmmakers, intellectual property attorneys, digital media executives, Web3 infrastructure investors, and AI developers looking to build ethical, creator-first production frameworks.🚀 Timely Topic:As the legal battles over AI training data and digital replicas heat up in 2026, the future belongs to those who own their distribution grids.