Protecting the Value of Your Firm's Digital Assets - Law Deals Episode 37

Your law firm's digital assets can be among its most valuable assets. Yet, while most law firm owners can tell you exactly how much cash is in the bank, ask them who owns the firm's website, domain name, or Google Ads account, and the answer often gets fuzzy. In this episode, Ed Alexander sits down with Paige Wiese, founder and CEO of Tree Ring Digital and co-founder of Biz Foresight, to talk about a risk that hides in plain sight. Your digital assets. Paige has spent sixteen years helping companies manage online infrastructure through growth and transition. She has developed a framework that tracks over 200 data points tied to ownership of a business's digital presence. She and Ed discuss vendor lock-in, what happens when a partner or employee leaves without transferring account ownership, and how digital assets factor directly into a law firm's valuation during a sale or succession. If you are planning to sell your practice, bring on a partner, or simply want to protect what you have already built, this conversation gives you a practical starting point, along with the first three steps every firm owner should take. ExitMyLawPractice.com