Protecting Your Brand in the Era of AI with John Seroka of Seroka Marketing & PR

Artificial intelligence is transforming far more than productivity—it is fundamentally changing how consumers discover and evaluate mortgage professionals. In this Hot Topic, David Lykken sits down with marketing expert John Seroka to discuss why AI has become the new gatekeeper between consumer intent and lender discovery. Together, they explore how brand clarity, message consistency, original content, and digital credibility are becoming the key drivers of visibility in an AI-powered world. Whether you're a loan originator, branch manager, or mortgage executive, this conversation offers practical insights to help ensure your business is found, trusted, and recommended by the AI platforms that are rapidly reshaping the future of mortgage marketing.