Protecting Your Brand with Andrei Mincov

"To those of you building a business, if it's worth promoting, it's worth protecting." - Andrei Mincov I believe, as business professionals, we are all aware of the importance of growing our businesses and marketing it correctly. It seems to be, however, that we aren't as familiar with the importance of trademarking. It turns out, trademarking isn't just for the big corporations but, in the words of today's guest Andrei Mincov, for anyone who has a business worth promoting. Andrei has a lot of titles attached to his name. Everything from former intellectual property lawyer, entrepreneur, international best selling author, to founder of the Trademark Factory. His journey is as inspiring as it is all too common. Extremely successful in Russia, Andrei chose to leave his comfort zone and step into a whole new world, ultimately having to start all over again, in Canada. Whether it was back home in Russia, or here in Canada, Andrei has spent his life dedicated to sticking up for those who have a product they cherish and need protected. There are a lot of misconceptions around trademarking and copyright. In this episode, Andrei does an excellent job at clarifying some key points that every business owner, no matter how small the business, should know.   Episode 4