Protecting Your Most Valuable Asset

SHOW NOTES: The Nifty Thrifty community is full of awesome folks like yourself whose specialties lie in dentistry and bargain-hunting. That’s why Dr. Glenn Vo brought on a finance whizz who specializes in helping folks like us: Ross Brannon, CEO of Ross Brannon Financial Advisors. Life happens, and the best of us know how often minor financial woes seem to pop up out of the blue. But every now and then, unfortunately, most of us will experience something financially draining (a life-altering disability, fatality, etc.). Worse, so many folks don’t have a plan in place in the case that financial disaster strikes. If that sounds like you, then Glenn wants you to meet Ross. Wealth management is a can of worms for anyone to understand—dental professional or not—and folks can only ever learn the tip of the iceberg on their own. Practice owners have more numbers to account for than the majority of the workforce, too. This creates a recipe for undue stress, sleepless nights, and a newfound migraine problem. If you’re like most people, you might think the gist of a financial advisor’s job is to manage money—and that’s not necessarily wrong. But Ross is a different breed whose niche lies in the healthcare community, and he’s particularly dedicated to dental financing. A bit about Ross: after receiving a degree in finance, Ross initially entered the world of real estate. After slowly accruing rental properties (peaking with 44 rental properties in his portfolio), he naturally progressed into becoming a real estate agent. One day, Ross received a call asking if I was interested in becoming a financial advisor. He had always been financially wired, often providing advice to his friends and family. It was a no-brainer for Ross, and he hasn’t looked back since. Ross doesn’t believe in “general advice”—this means he customizes each of his client’s plans based on their lifestyle and personalized goals. He’s agnostic to the “strategy and the product” so long as his tailored financial plans meet the specific needs of his clients. But, for Ross, a long-term plan isn’t sustainable no matter your needs or situation; Ross believes that financial success comes from a series of well-executed short-term plans. Life changes and you need to make constant pivots with your finances—something you can’t do if you set your sights too far upon the horizon line. That said, Ros isn’t in it for a short-term relationship. He wants to understand each client’s long-term goals and life-long aims—working towards those objectives just requires one step at a time. That’s why Ross works as a financial coach alongside his clients on a daily basis. He meets with them routinely, always fine-tuning their approach to ensure their strategies coincide with whatever is going on in their lives. You can see if you and Ross are a good fit by giving him a free call at 850-566-7999. NIFTY DEAL: Complimentary Consultation