Protein Craze Exposed: Keto, High-Protein Snacks & Food Marketing Myths

Is everything at the grocery store suddenly “protein-packed”? In this episode of That Don’t Sound Right, hosts Peter and Cecil dive headfirst into the modern protein obsession—breaking down keto dieting, tracking carbs and ketones, and the explosion of high-protein snacks lining supermarket shelves. From protein-fortified ketchup and ice cream to waffles that promise muscle gains, Peter and Cecil explore whether added protein is actually beneficial—or just brilliant marketing. Along the way, they share personal experiences, practical nutrition insights, and plenty of grocery-aisle head-scratching moments. Lighthearted, candid, and conversational, this episode helps listeners think critically about food labels, diet trends, and whether we really need more protein—or just better information. Join the conversation and subscribe on YouTube at TDSR Podcast for more episodes that question what everyone else takes for granted. Hashtags: #tdsrpodcast #ThatDontSoundRight #ProteinCraze #KetoDiet #HighProtein #NutritionTrends #FoodMarketing #LowCarb #Ketones  Connect with us: 🧢 Merchandise 🌐 Website 📧 Email: [email protected] 📷 Instagram: @tdsrpodcast 💬 Threads: @tdsrpodcast ▶️ That Don't Sound Right on YouTube Now on Substack at That Don't Sound Right Podcast!