Protein for pleasure
from Express Checkout Hosted by Express Checkout, Nate Rosen, and Jenna Movsowitz
Another week of countless protein launches—this time, positioned for women—plus Target’s wellness expansion, the latest THC retailer launch, how Good Culture won the unsexiest category, and more. The breakdown: 00:00 Intro 00:20 Food + bev trade show highlights 01:45 The next big flavor of 2026: PB&J 07:24 David protein sent what to who? 13:02 GORGIE launched protein + energy 14:14 The clear protein boom 19:26 Lemme launches creatine gummies 24:03 Target’s wellness expansion 28:17 THC beverages launching in Sprouts 34:34 Good Culture’s cottage cheese revolution 39:17 Some quick thoughts on the new dietary guidelines 41:14 Conclusion If you’re interested in learning more about the “Flipped Pyramid”, check out Jessica Knurick, PhD, RDN’s Substack here: 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe
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