Protein-maxxing and the age of self-optimization

Protein was once mostly associated with body builders and elite athletes, but today it's advertised everywhere from cereal boxes to fast food restaurants.It's just one facet of a broader phenomenon: many are referring to apps and gadgets to count their steps, count calories, and check if they actually had a good night’s sleep. But are our attempts to enact self-care actually making us self-obsessed?Writer and cultural critic John Semley joins guest host Matthew Amha to talk about the emerging culture of wellness, technology and self-improvement.For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts