Protein Products Flourish in Finland

Consumer interest in naturally high protein products has been growing rapidly in Finland, bolstered by mainstream media attention. Sales, especially in the dairy category, have posted significant gains within the past few years. For example, sales of dairy products fromage frais and quark doubled in retail volume terms from 2009-2011. Protein-fortified foods are launching on the back of this trend, and private label products with added protein are expected to be the next big thing in this category.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.