Protein Shortages, Fitness Data, and Golf's Expansion

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]