Protein's New Era

Welcome back to another episode of The Curious Consumer! This is our part 2 episode of our dive into protein. If you haven’t watched our first one, you can check that out here! Protein isn’t just for bodybuilders anymore. It’s everywhere. It’s in your cereal, your ice cream, even your condiments. I know. 🥣🍦🥨 This week on The Curious Consumer, we’re diving deep into the “protein-ification” of America. From wild grocery store finds to hot takes from real listeners, we’re breaking down why everyone’s obsessed, what’s actually healthy, and which trends might be here to stay. 💬 Is protein a trend, a bubble, or the new normal? 👀 Are you team “protein in everything” or “just give me the real thing”? In this episode you’ll learn about: 🥣 How protein-packed products are taking over every aisle, from cereal to ice cream 🧬 Some science (and myths) behind protein claims and labeling 🍦 The rise of high-protein snacks, drinks, and even condiments 💪 Why “baddies are eating like rottweilers” and what that says about wellness culture 🤔 Hot takes from real listeners on whether protein is a trend, a bubble, or here to stay TIMESTAMPS 00:00 Intro and Welcome 02:35 Brief Background and History of Protein 07:35 Exploring Protein Product Categories 08:49 Cereal Category Deep Dive 12:37 Pasta and Alternative Grains 17:18 Ice Cream and Frozen Products 19:06 Beverages and RTD Products 33:22 Hot Takes from Listeners 33:23 Consumer Hot Takes and Opinions 47:33 Future Trends and Market Predictions 56:12 Marketing Claims and Consumer Education 01:01:20 Product Quality and Taste Considerations 01:04:37 Wrap Up and Contact Information 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop every week 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox. Sign up at expresscheckout.co 📱 Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: * Instagram: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! 🎯 Got a minute? Share this episode with a friend who’s always reaching for that energy drink. They might learn something that surprises them! Checkout some of the articles and resources we used! * Drew Gooden’s video * Research paper on social media usage leading to increased protein intake * Vasa’s article on Protein bars: * Fred Hart’s post on Costco being THE protein dealer. Get full access to Express Checkout at www.expresscheckout.co/subscribe