Protocol: Purpose, Concept & Execution

Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article "Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols". We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222 02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations 04:18 How to exchange information with stakeholders 05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication 06:07 Attitudes, behaviors and specific language 06:32 Responsiveness (1-hour response) 09:23 Have brutally honest conversations with your leadership team – or else 10:37 Openness and transparency 11:33 Concern for stakeholders 12:04 Respect 12:45 Cooperation 14:10 Communicate with compassion 14:30 Responsibility 15:51 The public doesn't trust "PR People" for unbiased news (sorry, but it's true) 16:35 Sensitivity 18:05 Integrity 19:05 Compassion 20:38 Concern, Empathy, Sympathy, Contrition and Remorse 21:39 The consent of those affected 22:14 No SPIN – ever! 22:30 Accountability in 7 steps 22:58 Generacity 23:12 Honesty On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Subscribe to the #NeoMarketing podcast: iTunes: bit.ly/TheGoldingGroup Videos on YouTube: bit.ly/GoldingGroupYouTube Spotify: bit.ly/NeoPodcast (Login First) iHeartRadio: bit.ly/NeoMarketingPod Spreaker: spreaker.com/user/thegoldinggroup Google Podcast: bit.ly/NeoMarketingGP Podchaser: bit.ly/NeoPodchaser Deezer: bit.ly/NeoPodDeezer Podcast Addict: bit.ly/NeoPodAddict Pod Link: pod.link/1275659816