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Proton Wants ASEAN But Does ASEAN Want Proton? episode artwork

EPISODE · Jan 30, 2020 · 9 MIN

Proton Wants ASEAN But Does ASEAN Want Proton?

from Morning Brief · host BFM Media

Proton wants to raise overseas sales by at least four-fold this year, helped by annual new model launches and the strength of its parent, China-based Geely. But can its brand equity, after-sales service network and quality stand up to scrutiny? The Morning Run crew discuss.See omnystudio.com/listener for privacy information.

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Proton Wants ASEAN But Does ASEAN Want Proton?

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This episode was published on January 30, 2020.

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Proton wants to raise overseas sales by at least four-fold this year, helped by annual new model launches and the strength of its parent, China-based Geely. But can its brand equity, after-sales service network and quality stand up to scrutiny? The...

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