Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587

In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage.It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quietly wrestle with.Today, we're discussing:What scaling to $20M really costs in stock, cashflow and operational pressureWhy community mattered more than paid media when things got toughThe risks of international expansion when timing doesn’t cooperateHow transparency with customers can strengthen trust instead of damaging itWhich “nice-to-have” ecommerce tools get cut first under pressureWhat founders should think about before committing to stores, warehouses and long-term overheadsGet 15% off at Proud Poppy with code ATCPOD - ends 11:59pm, 31 Jan.Connect with TaraExplore Proud PoppySubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community