EPISODE · Oct 16, 2023 · 19 MIN

Prove it to me!

from Managing innovation - creating value from ideas · host John Bessant

Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door. This podcast explores the crucial role which evidence plays in getting innovations adopted. ⁠ You can find a transcript here,⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!

Episode metadata supplied by the publisher feed · Published Oct 16, 2023

Embed this episode

Attribution link and audio player

Ready to play

Prove it to me!

0:00 19:04

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Managing innovation - creating value from ideas?

This episode is 19 minutes long.

When was this Managing innovation - creating value from ideas episode published?

This episode was published on October 16, 2023.

Can I download this Managing innovation - creating value from ideas episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!