Prove Them Wrong: Jodine Wolman on IVF, Motherhood, and Scaling a Startup episode artwork

EPISODE · Apr 15, 2026 · 27 MIN

Prove Them Wrong: Jodine Wolman on IVF, Motherhood, and Scaling a Startup

from Behind The Fold · host Rachelle Saevil

In this episode of Behind the Fold, I sit down with Jodine Wolman, co-founder of Sortd, a startup transforming how we shop online. Jodine opens up about balancing motherhood and entrepreneurship while scaling the business and earning Forbes 30 Under 30 recognition.Jodine also shares her IVF journey, the growth strategies she used with her co-founder, Alexis Aaron, and the support systems that made it all possible.Here's what we cover:01:26 – Balancing a startup and motherhood03:38 – How having a baby changed Jodine's approach to running Sortd05:10 – From solving a personal problem to launching a universal solution09:18 – The moment Jodine realized Sortd was becoming a real success10:57 – IVF and family planning while growing a startup17:20 – Juggling working from home and new mom life24:42 – What's next for SortdWhether you're an entrepreneur or navigating motherhood, her story is a reminder that you don't have to choose between building a career and building a family. Share this episode with a fellow mom who might need to hear it!Connect with Jodine:Instagram: instagram.com/jo_holli Get Sortd: www.instagram.com/get_sortdLet's Connect!Instagram @RachelleSaevilSaevil Row Branding Agency - WebsiteLinkedInSaevil Row - YoutubeWant to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Episode metadata supplied by the publisher feed · Published Apr 15, 2026

In this episode of Behind the Fold, I sit down with Jodine Wolman, co-founder of Sortd, a startup transforming how we shop online. Jodine opens up about balancing motherhood and entrepreneurship while scaling the business and earning Forbes 30 Under 30 recognition. Jodine also shares her IVF journey, the growth strategies she used with her co-founder, Alexis Aaron, and the support systems that made it all possible. Here's what we cover: 01:26 – Balancing a startup and motherhood03:38 – How ha...

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Prove Them Wrong: Jodine Wolman on IVF, Motherhood, and Scaling a Startup

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In this episode of Behind the Fold, I sit down with Jodine Wolman, co-founder of Sortd, a startup transforming how we shop online. Jodine opens up about balancing motherhood and entrepreneurship while scaling the business and earning Forbes 30 Under...

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