Proven Strategies to Grow Your Beauty Business Through Trade Shows with Kelly Helfman

Get ready for insider secrets to leverage trade shows to grow your business. For my very first guest on the show, I'm joined by Kelly Helfman, President of Magnet Group. With her career overseeing the largest beauty and fashion trade shows in the US, she's here to share how to choose the right shows for you, maximize your booth presence, and what you can expect a successful show to look like. Kelly gives us a roadmap of actionable strategies to maximize your trade show investment and connect with the right buyers to grow your business.    HIGHLIGHTS 02:00 My experience starting trade shows. 04:00 How to get started running a booth at a trade show.  05:30 Ways to negotiate and get the best deal on your booth. 07:00 How long does it take to see results from investing in trade shows? 12:00 What is the total cost of running a booth at a trade show? 15:15 How to choose which size of trade show is best for your product. 19:00 How to get recognized and increase visibility as a small brand. 21:00 3 tips to nail a trade show.    RESOURCES + LINKS Download your FREE worksheet here!   Facebook: https://www.facebook.com/share/g/1P8cstLyk4/?mibextid=K35XfP   If you are interested in starting a spray tanning business, visit http://www.infinitysun.com     FOLLOW Veronique: @veroniquemunro Infinity Sun: @infinitysun Sprays for Strays: @spraysforstrays Kelly: @kellyhelfman