Providing Ongoing Value to your Franchisees with Brittany Driscoll of Squeeze Massage

Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage. [2:41] Josh welcomes Brittany to Franchise Euphoria. [3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept. [10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze. [16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind. [24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is. [29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards. [31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations. [35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts. [37:03] If you want to learn more about Squeeze Massage, visit their website listed below. [38:26] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: [email protected] www.indyfranchiselaw.com https://www.squeezemassage.com/ https://www.squeezemassage.com/franchising www.Facebook.com/squeezemassage www.Twitter.com/squeezemassage www.Instagram.com/squeeze https://www.linkedin.com/company/squeeze-massage