Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play.But personalization goes beyond simply using your customer's name in an email or following up on their purchases.In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to understand your customers better.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.