PRovoke Podcast: Richard Edelman on Why Companies Should Be "Trust Brokers"

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimism, the potential for companies to become “trust brokers,” how tech companies have failed to address concerns over AI, what Martin Sorrell got wrong about the PR industry, and how the holding companies getting rid of “the idea machines” might benefit independent firms.