Proximity Payments Growing in Eastern Europe

Mobile wallets and proximity payments are gaining significant ground in Eastern Europe. The are popular in such countries as Poland, Russia, Ukraine and Czech Republic, with millions of consumers routinely utilizing them. While Apple Pay leads the region, local players such as Poland's BLIK are also emerging. BLIK allows payments as well as peer-to-peer transfers and ATM withdrawals. However, it is struggling to dent the share of larger players.   In the wake of the Coronavirus pandemic, proximity payments will continue to rise, as they provide a contactless solution to payment. Euromonitor International estimates that in 2020, mobile proximity payments in Eastern Europe are going to show a very strong dynamic, exceeding a 30 percent growth rate. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.