£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage episode artwork

EPISODE · Jun 29, 2026 · 1H 13M

£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage

from Recruitment Mentors Podcast

In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in savings while navigating a non-compete, a second child, and the blurred lines of working with your partner every day.From Ulli taking an interim TA role to keep the lights on, to hitting £298K in revenue with just £2K a month in overheads, this episode covers the real numbers, the deliberate choices, and the trade-offs that most husband and wife business owners never say out loud.We get into how they split roles, why they stay 90% contingent, how their community of 250 senior marketing leaders became a genuine BD engine, and what it actually takes to protect a marriage when your business is also your life.Connect with Sam and Ulli here: https://www.linkedin.com/in/sambrand11/https://www.linkedin.com/in/ulli-brand/-------------------------Watch the episode on YouTube: -------------------------Podcast Sponsors: Claim your exclusive savings from our partners with the links below:Sourcewhale - Check Out Sourcewhale & Claim Your Exclusive Offer Here.Atlas - Check Out Atlas & Claim Your Exclusive Offer HereRaise - Check Out Raise & Claim Your Exclusive Offer Here.-------------------------Want more content like this?The Wednesday Debrief is our free weekly newsletter for recruiters who take their craft seriously. Join 7,000+ subscribers here: https://newsletter.recruitmentmentors.com/-------------------------Get in touch with me:Linkedin: https://www.linkedin.com/in/hishemazzouz/-------------------------

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£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage

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