£3 Billion Crisis: Affordability Checks Are Killing British Racing and How to Save Our Sport

British horse racing is in crisis. Betting turnover has plummeted by a staggering £3 billion in real terms over just two years, driven by invasive affordability checks and mounting regulatory pressures. In this episode of The Final Furlong Podcast, Emmet Kennedy sits down with two titans of the industry—Geoff Banks, CEO of Geoff Banks Bet, and Jockey Club CEO Nevin Truesdale—to uncover the truth behind racing's financial meltdown. Together, we dissect the failures of affordability checks, the Gambling Commission’s controversial approach, and racing’s struggle to innovate in a competitive betting landscape. With £3 billion on the line, can the industry rally to save itself? Don’t miss this urgent and unfiltered conversation about the future of British racing. Subscribe now and join the debate. The Final Furlong Podcast is proudly brought to you by Geoff Banks Bet. Join the excitement and Sign up to Geoff Banks Online now with promo code FFP500 and get 10% of any net losses returned as cash after your first month of betting, up to £500 at geoffbanks.bet.  Its tradition redefined with modern tech and unbeatable odds. This episode is brought to you by BetterHelp. If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online, designed to be convenient, flexible, and suited to your schedule. Our listeners get 10% off their first month, so give online therapy a try at betterhelp.com/FURLONG. Apple: https://apps.apple.com/gb/app/geoff-banks-online/id881898186 Android: https://play.google.com/store/apps/details?id=com.geoff_banks.geoffbanks Form Tools: Proform is the essential tool for punters looking to make money from betting on Horse Racing. Our form book covers Jumps and Flat racing in the UK and Ireland. https://www.proformracing.com/ Twitter: @FinalFurlongPod Email: [email protected] In association with Adelicious Podcast Network. Hosted on Megaphone.  Follow us for free on Spotify Podcasts https://open.spotify.com/show/3e6NnBkr7MBstVx5U7lpld Learn more about your ad choices. Visit podcastchoices.com/adchoices